Customer background
A leading dairy producer in Chile is committed to product diversification and brand internationalization.
Challenges faced
The enterprise hopes to expand its business from traditional basic dairy products to the high-value-added high-end beverage market (such as Ruwei milk, high-end yogurt drinks, and plant protein beverages). However, they lack packaging solutions that can support the new brand positioning. The specific challenges include:
Packaging homogenization: The existing packaging in the market cannot make its new products stand out on the highly competitive shelves.
Lack of flexibility: A packaging system that can adapt to different capacities and types of beverages is needed to achieve rapid layout of the product line.
Insufficient sense of quality: The current packaging cannot directly convey to consumers the core selling points of the product, which are "natural, pure and of high quality".
Solution
The enterprise finally chose to cooperate with Cuican Bottle to tailor packaging solutions for its brand-new high-end beverage series. The core adopted Cuican's 200ml, 330ml and 1L beverage glass milk cans.
200ml glass jar: Mainly used for launching a series of flavored milk and children's nutritional drinks. The compact bottle is perfect for children to hold and drink at one time, and it can also be used as a trial size for promotional activities.
330ml glass jars: As the main packaging for high-end pasteurized fresh milk and drinking yogurt. This capacity meets the daily immediate drinking needs of most adults. The bottle design is elegant and easy to hold.
1L glass jar: For family sharing of fresh milk and plant protein beverages. Its large capacity and sturdy design are highly favored by household customers.
Customization and synergy
Unified brand image: Cuican uses exquisite screen printing technology to clearly print the customer's simple and modern brand logo on the bottle body of each specification, forming a powerful and unified brand visual array and enhancing brand recognition.
Safety Assurance: All bottle caps are equipped with advanced sealing technology, ensuring the freshness and safety of beverages during long-distance transportation and storage, and meeting the strict standards of the Chilean and international export markets.
Strategic product layout: Through the scientific combination of three capacities, the client has successfully built a complete product matrix covering personal consumption, the children's market and family scenarios, quickly seizing market shares in different segments.
Achievements:
Successful expansion into new markets: The brand-new Cuican glass can packaging has significantly enhanced the product's shelf appeal, facilitating the company's new high-end beverage line to achieve great success in the local Chilean market upon its launch and attracting the attention of importers from neighboring countries.
Brand value enhancement: The transparent glass material perfectly showcases the pure texture of the drink itself, successfully conveying the signal of "natural and high quality" to consumers, increasing the average selling price of this product line by 25% and significantly improving the profit margin.
Production efficiency optimization: The standardized yet flexibly combinable packaging solutions provided by Cuican simplify the operation of the filling line for customers, enable rapid switching between different products and packaging of different capacities, and enhance production efficiency.
Customer feedback
The cooperation with Cuican is a strategic choice. Their glass milk cans are not merely packaging; they are also the carriers of our brand story. The success of this packaging solution has provided us with crucial support for quickly capturing the high-end niche market, and its outstanding quality has also added confidence for us to enter the more demanding international market."
-- The director of product development of this Chilean enterprise
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